Growth Marketing Lead, Form Now

Billerica, Massachusetts. Posted 16 days ago

The role

You will own growth for Form Now end to end as the sole marketer. You will use analytics, email, LinkedIn outreach, and events to acquire customers and scale the business.

What you will do

Use analytics to identify customer segments, channels, and working campaigns
Own campaign effectiveness by setting up and measuring email and LinkedIn campaigns
Plan and execute events to reach B2B customers
Connect the product roadmap to positioning and messaging
Create growth plans including campaign analysis, competitive tracking, and channel experiments
Perform A/B testing and fast iteration
Write and manage customer-facing copy and email
Use AI tools for research, campaign builds, and analysis

Required qualifications

2-10 years of B2B marketing or growth experience
Track record of taking on projects solo from concept through execution
Comfortable being customer-facing
Strong analytical skills to build tracking systems and act on campaign data
Experience running or setting up events independently
Growth mindset to try new approaches quickly
High energy and ability to work in a startup-within-a-startup environment
Fluent use of AI tools in daily work

Nice to have

B2B experience specifically
Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Comfortable with copywriting and customer marketing
Experience building own tools like scrapers, automations, or landing pages

Benefits

Robust equity program through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events
Unlimited 3D prints

About the company

Formlabs builds 3D printing technology used by industry leaders. Form Now is a startup within Formlabs backed by a team of about 20 people.