Creative Director

The role

You will own creative strategy end to end and lead a 20-person creative team. You will drive business outcomes through brand, performance, production, and AI to unlock new audiences.

What you will do

• Own creative strategy end to end from brand to performance, production and AI
• Lead a 20-person creative team
• Manage the brand platform and thousands of assets across CTV, paid social, search, web, app store and lifecycle
• Carry business outcomes including CPA, subscription rate and payback
• Present the creative case to the executive team and the board
• Build repeatable routes to unlock new audiences through insight, territory, batch production and testing
• Manage the production engine across creative strategy, motion, design, UGC and production ops
• Implement AI in production using generative tools
• Develop a single comparable measurement system for every asset

Required qualifications

• Led creative in customer facing tech where performance marketing is the main growth engine
• Can hold your own on incrementality, pROAS and LTV/CAC
• Can state what your creative was worth to your last business and show the evidence
• Equally credible on brand and can write a positioning that survives contact with a media plan
• AI-first in practice with shipped work, opinions on tooling, and quality and disclosure calls made yourself
• Comfortable pushing the boundaries, failing at times and being innovative
• Build teams people stay on, set the bar high and focus on coaching for strong outcomes

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family
• health, pension and wellbeing perks

About the company

Flo is the world’s #1 health & fitness app with 80M+ monthly users. It is a mission-led, product-driven team building the next generation of digital health.