Senior Product Manager - Web Onboarding

The role

You will build and optimize high-performing web acquisition funnels to accelerate growth. You will own the product roadmap for web onboarding, focusing on conversion, revenue, and customer lifetime value.

What you will do

• Own the product roadmap for Flo's web onboarding funnels.
• Develop and launch new web funnel experiences from scratch.
• Continuously optimize existing funnels through experimentation.
• Explore new approaches to funnel design, personalization and user segmentation.
• Own the monetization strategy including pricing, subscription plans and paywalls.
• Identify and prioritize opportunities to maximize revenue and customer lifetime value.
• Develop and execute a high-velocity experimentation roadmap.
• Work with User Acquisition and Growth Marketing teams to maximize paid campaign performance.
• Lead a cross-functional product squad including Design, Engineering and Analytics.
• Collaborate with Product, Payments, Marketing and Legal teams.

Required qualifications

• Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business.
• Hands-on experience building and optimising web acquisition or onboarding funnels.
• Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value.
• Experience developing new funnel experiences from scratch.
• Strong understanding of paid user acquisition, including Meta, Google and TikTok.
• Highly analytical and data-driven mindset with experience in A/B testing, funnel analytics and experimentation.
• Strong commercial acumen, including understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value.
• Excellent prioritisation and problem-solving skills.
• Strong cross-functional collaboration skills.
• A proactive, entrepreneurial mindset with a strong sense of ownership and curiosity.

Nice to have

• Experience developing and executing growth strategies for high-growth B2C digital health companies, particularly those offering clinical services and/or digital pharmacy solutions.
• Experience operating in highly regulated environments, with a strong understanding of legal and compliance requirements.

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family
• Health, pension and wellbeing perks

About the company

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. It is a high-growth consumer health platform with 7M paid subscribers.