Freelance Performance Copywriter (3 months, full time)

The role

You will own copy for established focus areas like Track & Symptoms across multiple platforms. You will work from Creative Strategy briefs to manage copy from concept through production, testing, and iteration.

What you will do

• Own TTC & Pregnancy copy across Meta, Google, Snapchat, TikTok, Pinterest, Moloco and ASO
• Watch area day-to-day results in Looker and refresh copy before spend drops
• Write new hooks, angles, scripts and variants every week
• Ensure ads fit the funnel and carry through to onboarding
• Work closely with designers and motion designers
• Propose new tests with a simple hypothesis and metric
• Use Claude, ChatGPT, Sensor Tower and HookRadar to find angles and edit AI output
• Write launch and awareness copy with Brand
• Write compliant benefit messaging before legal and medical review
• Give feedback to junior copywriters

Required qualifications

• 2–4 years in performance or direct-response copywriting, in-house or at an agency
• A portfolio of live ads across several platforms, including a test showing what won and what was changed next
• An understanding of how copy and success metrics differ by platform
• Confident daily use of AI tools
• Judgment on health claims, and care when writing about personal health topics
• Native-level English, and the ability to explain why a line should work

Nice to have

• Experience at a health, wellness or subscription app
• ASO experience
• Additional languages

About the company

Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. It is a product that reached a $1B valuation in 2024.