Senior Growth Product Manager - Monetisation

The role

You will own the strategy and execution of initiatives to maximize user lifetime value. You will focus on pricing, paywall experience, and offer segmentation and personalization.

What you will do

• Analyze and identify opportunities to optimize paywalls and pricing to maximize user lifetime value and profitability.
• Define and implement pricing strategies and tactics for subscriptions, complementary products, and add-ons.
• Design and optimize paywall experiences and monetisation mechanics to maximize conversion rates.
• Develop and execute targeted pricing and offer strategies for lifecycle moments and seasonal campaigns.
• Partner with engineering, design, analytics, and finance teams to enhance monetisation systems and reporting.
• Oversee management of App Store Connect and Google Play Console configurations related to pricing and subscriptions.
• Act as subject-matter expert in monetisation to advise product teams on best practices and growth strategies.

Required qualifications

• Proven experience developing pricing and subscription plan segmentation strategies to maximize LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth.
• Experience coordinating paywall campaigns, experiments, and launches across the app.
• Deep expertise in A/B testing and experimentation.
• Experience working cross-functionally with engineering, design, analytics, and marketing teams.
• Excellent analytical and problem-solving skills.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities.

Nice to have

• Experience managing monetisation for a B2C app.
• Experience with monetisation automation and machine learning techniques.

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family
• Health, pension and wellbeing perks

About the company

Flo is the world’s #1 health & fitness app with 500M+ downloads and 80M+ monthly users. It is a digital female health unicorn building AI-powered, privacy-first, clinically backed products.