Senior Product Manager - Web Onboarding

The role

You will build and optimize high-performing web acquisition funnels to accelerate growth. You will own the product roadmap for web onboarding, focusing on conversion, revenue, and customer lifetime value.

What you will do

• Own the product roadmap for Flo's web onboarding funnels
• Develop and launch new web funnel experiences from scratch
• Continuously optimise existing funnels through experimentation
• Explore new approaches to funnel design, personalisation and user segmentation
• Own the monetisation strategy including pricing, subscription plans and paywalls
• Identify and prioritise opportunities to maximise revenue and customer lifetime value
• Develop and execute a high-velocity experimentation roadmap
• Work with User Acquisition and Growth Marketing teams to maximize paid campaign performance
• Lead a cross-functional product squad with Design, Engineering and Analytics
• Collaborate with Product, Payments, Marketing and Legal teams

Required qualifications

• Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business
• Hands-on experience building and optimising web acquisition or onboarding funnels
• Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value
• Experience developing new funnel experiences from scratch
• Strong understanding of paid user acquisition, including Meta, Google and TikTok
• Highly analytical and data-driven mindset with experience in A/B testing, funnel analytics and experimentation
• Strong commercial acumen, including understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value
• Excellent prioritisation and problem-solving skills
• Strong cross-functional collaboration skills
• A proactive, entrepreneurial mindset with a strong sense of ownership, curiosity and a willingness to challenge assumptions

Nice to have

• Experience developing and executing growth strategies for high-growth B2C digital health companies, particularly those offering clinical services and/or digital pharmacy solutions
• Experience operating in highly regulated environments, with a strong understanding of legal and compliance requirements

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family
• Health, pension and wellbeing perks

About the company

Flo is the world’s #1 health & fitness app with 500M+ downloads and 80M+ monthly users. It is a mission-led company building AI-powered, privacy-first, clinically backed digital health tools.