Integrated Marketing Manager

The role

You will lead integrated campaigns to drive brand equity and commercial growth in the perimenopause category. You will manage positioning, creative development, asset production, and cross-functional collaboration.

What you will do

• Plan and execute integrated campaigns for the perimenopause category
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social
• Own the campaign calendar and prioritize cultural and category moments
• Identify new channel and partnership opportunities
• Manage campaign budgets and prove commercial impact

Required qualifications

• 7+ years' experience planning and executing multi-channel campaigns for consumer brands or apps
• Experience launching or scaling a commercial product/category push in a competitive market
• Strong cross-functional experience managing creative production, internal/external teams, and multiple stakeholders
• Analytical mindset with a track record of measuring campaign performance and managing budgets
• Strong understanding of women's health audiences

Nice to have

• Experience marketing to 35+ women or to life-stage-specific audiences
• Background in categories with a high credibility or trust bar
• Experience in the US market specifically

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family
• Health, pension and wellbeing perks

About the company

Flo is the world’s #1 health & fitness app with 80M+ monthly users. It is a mission-led company building AI-powered, privacy-first, clinically backed digital health tools.