Senior Product Marketing Manager

The role

You will own the go-to-market strategy for priority products and lead them through launch. You will define positioning and messaging, test ideas through data, and shape products from the start.

What you will do

• Own the go-to-market strategy for top priority products
• Define positioning and messaging
• Test thinking through user research and in-market experiments
• Bring customer, market and competitor insight into product decisions
• Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders
• Brief and partner with all Marketing teams
• Make messaging clear, credible and compliant
• Own adoption and launch metrics for products
• Help build the function by shaping templates and ways of working

Required qualifications

• 6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses
• Proven track record taking products from concept to marketing
• Track record of testing messaging with data, such as user research, A/B tests or creative tests
• Confidence to influence senior product and marketing leaders
• Clear, structured writing
• Comfort with ambiguity and building new products and processes from scratch
• Experience working with Product teams from discovery onward

Nice to have

• Experience marketing to US consumers
• Experience in healthcare, digital health or another regulated industry
• A background in, or strong interest in, women's health

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family
• health, pension and wellbeing perks

About the company

Flo is the world’s #1 health & fitness app with 80M+ monthly users. It is a mission-led, product-driven team building AI-powered, privacy-first, clinically backed digital health products.