Senior Director, Brand Marketing

The role

The Senior Director of Brand will own the visual identity, editorial voice, social presence, and earned media for Fleetio. You will lead an in-house team and agency partners to build the company narrative and brand expression across all surfaces.

What you will do

• Own brand system and creative including visual identity and design standards
• Manage content and thought leadership including editorial strategy and research
• Lead social and multimedia including organic social and video
• Oversee communications and PR in partnership with an agency
• Execute brand activation through partnerships and field presence
• Hire, develop, and lead the brand and content team
• Manage agency relationships and creative operations

Required qualifications

• 10+ years in brand leadership
• 4+ years leading and developing teams
• Experience taking a B2B brand through a narrative or identity evolution and shipping it to market
• Ability to be measured by awareness, share of voice, engagement, and content-influenced pipeline
• Ability to partner with product marketing, demand generation, events, and customer marketing
• Experience managing agencies

Nice to have

• Sponsorship, partnership, or experiential activation experience
• Experience building or running an in-house creative studio
• Challenger-brand or category-creation experience
• Fluency in how content strategy is changing under AI-driven search and answer engines

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• 4 weeks PTO (increases at year two)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly

About the company

Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. The company raised $450M in its Series D funding round in March of 2025.