CRM Manager m/f/d

The role

You will shape the content of customer communications to present relevant Flix products and offers. You will analyze customer behavior, develop multichannel messaging, and execute campaigns in Braze.

What you will do

• Analyze customer behavior and affinities to identify relevant products and offers
• Develop multichannel messaging and creative approaches to showcase products
• Set up new communications in Braze
• Implement changes to existing communication flows
• Work across email, push, in-app, and in-web channels
• Analyze results, run tests and continuously optimize audiences, content and channels
• Work with CRM colleagues responsible for lifecycle management and customer retention
• Work with Brand, Marketplace, Train and Tech teams

Required qualifications

• At least 3 years of professional experience in customer communications
• Good understanding of customer needs
• Ability to interpret customer behavior data to derive relevant insights
• Combine creative and analytical thinking
• Strong stakeholder management skills
• Communicate clearly
• Ability to effectively prioritize different requirements
• Can independently develop concepts and presentations
• Strong feel for language
• Fluent in both German and English
• Degree in Marketing, Business Administration, Communications or a comparable field

Nice to have

• Experience working with a CRM tool
• Knowledge of Braze

Benefits

• 12 free Flix vouchers
• 12 discount vouchers for friends & family
• Hybrid work model
• Access to confidential 1:1 counselling, courses, and stress management for yourself and up to four family members
• Language classes, training courses, and expert-led sessions
• Mentoring Program

About the company

Flix offers a dynamic work environment with a tech-driven approach to making travel more accessible, sustainable, and affordable.