CRM Manager m/f/d

The role

You will be responsible for the content design of customer communications to present Flix products and offers. You will analyze customer behavior and implement multichannel messages using Braze.

What you will do

• Analyze customer behavior and affinities to identify relevant products and offers.
• Develop multichannel messages and creative approaches for products and offers.
• Implement new communication in Braze across email, push, in-app, and in-web channels.
• Analyze results, implement tests, and optimize target groups, content, and channels.
• Coordinate with CRM, Lifecycle Management, Brand, Marketplace, Train, and Tech teams.

Required qualifications

• At least 3 years of professional experience in customer communication.
• Understanding of customer needs and ability to interpret customer behavior data.
• Creative and analytical thinking.
• Very good stakeholder management.
• Ability to work out concepts and presentations independently.
• Very good language skills for target-group-oriented communication.
• Business fluent in German and English.
• Completed degree in Marketing, Business Administration, Communication, or a comparable qualification.

Nice to have

• Experience with a CRM tool
• Braze knowledge

Benefits

• 12 free Flix vouchers plus 12 discount vouchers for friends and family
• Work from (M)Anywhere up to 60 days per year depending on the role
• Hybrid work model
• Confidential 1:1 counseling, courses, and stress management for you and up to four family members
• Language courses, training, and expert sessions
• Mentoring program

About the company

Flix aims to make travel more sustainable and accessible. The company has a culture of trust and personal responsibility.