Brand Reputation Manager / Gestionnaire de la réputation de marque

The role

The Brand Reputation Manager will build media relationships and develop data-driven stories using travel data. This role involves implementing AI and automation tools to scale PR activities and monitoring brand health.

What you will do

• Build and maintain relationships with journalists, editors, and media outlets across Canada and the US.
• Develop stories, pitches, press releases, and communications materials.
• Develop scalable processes to monitor industry news, travel trends, and competitor activity.
• Leverage travel search, pricing, and booking data to create stories for journalists.
• Develop and optimize processes for identifying journalists and managing media contacts.
• Identify, implement, and manage technologies, AI-powered tools, and automation workflows.
• Monitor brand mentions, public sentiment, and emerging reputational risks.
• Track media coverage, publication quality, search visibility, and key performance indicators.

Required qualifications

• 3–5+ years of experience in PR, media relations, digital marketing, communications, or a related field.
• Strong understanding of journalism, media outreach, and newsworthy stories.
• Comfortable working with AI tools, automation platforms, APIs, and data analysis tools.
• Ability to independently research, evaluate, and implement new technologies.
• Strong analytical skills and ability to translate complex data into stories.
• Excellent written and verbal communication skills in English and French.
• Entrepreneurial mindset with strong ownership, creativity, and problem-solving skills.
• Ability to manage projects independently from concept through implementation and optimization.

Nice to have

• Experience with AI agents, workflow automation platforms, or low-code development tools.
• Familiarity with Python, SQL, APIs, n8n, Make, or similar technologies.
• Experience building data collection, monitoring, or automated outreach systems.
• Experience in travel, technology, or e-commerce.
• Familiarity with media monitoring tools, SEO, and Google News.

About the company

FlightHub Group is an ambitious team that created FlightHub and Justfly. Their brands serve over 3 million customers per year and generate more than 3 billion dollars in sales.