Growth Marketing Specialist / Spécialiste en marketing de croissance

The role

You will own paid search performance for FlightHub's hotel and vacation package business. You will manage Google Ads accounts, run testing programs, and drive profitable growth through data-driven decisions.

What you will do

• Own Google Ads accounts including strategy, structure, bidding, and budgets.
• Drive profitable growth by hitting ROAS, CPA, and revenue targets.
• Configure and tune Smart Bidding strategies.
• Run a constant testing program for ad copy, creative assets, and landing pages.
• Write responsive search ads, email campaigns, and social campaigns.
• Work with Product on conversion tracking and GA4.
• Build reporting in GA4, Looker Studio, and SQL.
• Partner with SEO, email, and affiliate teams.
• Track Google platform changes, betas, and AI features.

Required qualifications

• 3 + years of hands-on Google Ads experience managing campaigns directly.
• Proven results managing budgets with ownership of ROAS, CPA or revenue targets.
• Expertise in Search, Performance Max, Demand Gen/YouTube, and feed-based campaigns.
• Command of Smart Bidding, value-based bidding, audience strategy, query mining and account structure.
• Skills in GA4, Google Tag Manager, enhanced conversions, consent mode and attribution.
• Advanced Excel or Google Sheets and Looker Studio.
• Experience using AI tools (e.g., Claude, ChatGPT) and Google Ads scripts or Editor.
• Strong communication skills in English and French, both written and verbal.

Nice to have

• Google Ads certifications (Search, Performance Max, Measurement)
• Experience with Google Hotel Ads, Travel campaigns or metasearch (Tripadvisor, Trivago, Kayak)
• SQL skills and experience
• Experience with paid social
• Knowledge of incrementality testing, geo experiments or marketing mix modelling
• Exposure to SEO, email (Saleforce) or affiliate platforms (Impact, CJ, Awin)

About the company

FlightHub Group is an ambitious team that created FlightHub and Justfly. Their brands serve over 3 million customers per year, generating more than 3 billion dollars in sales.