Sr. Manager or Director, Growth Marketing - Telehealth

The role

This individual contributor will own and scale full-funnel growth strategy for Patiently, a telehealth brand. You will lead paid media execution and website optimization while partnering cross-functionally to drive customer acquisition.

What you will do

• Set the foundation for acquiring, converting, and retaining customers
• Own paid acquisition strategy and hands-on execution across Meta and Google
• Test new acquisition channels to diversify media mix
• Drive conversion rate optimization across the full funnel
• Build and maintain reporting frameworks across all paid channels
• Lead the site experimentation roadmap
• Develop growth marketing plans that ladder up to revenue objectives
• Track and report on conversion metrics and channel efficiency
• Possibly manage agencies and/or more junior team members

Required qualifications

• Minimum 5+ years of experience in performance marketing, digital media, or growth
• Demonstrated ability to launch new channels from ideation through build, report creation, and daily optimization
• Deep hands-on expertise across Paid Search and Paid Social
• Fluency in performance marketing fundamentals including LTV:CAC efficiency and attribution
• Comfort with ambiguity
• Strong analytical skills including experience with Google Analytics and Excel
• Experience with CRO, landing page and funnel optimization
• Clear communicator
• Self-directed and highly organized
• Track record of operating effectively in fast-paced, remote environments
• Sr. Manager: 5–7 years of performance marketing/growth experience with hands-on ownership of mid-size paid media budgets
• Director: 7+ years of performance marketing/growth experience including end-to-end ownership of larger, multi-channel budgets and 0-1 experience

Nice to have

• Director level: Has independently built a growth strategy or function from scratch
• Director level: Track record influencing senior stakeholders/leadership on strategy and budget decisions
• Director level: May have informally mentored or set direction for other growth hires

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources

Before you apply

• Current Employees: Please use the internal job board in Greenhouse to apply

About the company

Health-E Commerce provides telehealth through the Patiently brand to help people access FSA-eligible weight loss and wellness care.