VP of Marketing - Telehealth

The role

The VP of Marketing will lead the brand's marketing strategy, positioning, and growth for Patiently, a digital health and telehealth business. This role involves owning the go-to-market strategy, demand generation, and budget while leading a growing team.

What you will do

• Own the marketing strategy for Patiently.
• Define and steward Patiently's positioning, identity, voice, and narrative.
• Build and run go-to-market plans for new conditions and distribution channels.
• Develop DTC and B2B strategies.
• Drive demand across paid, organic, content, partnerships, and B2B2C channels.
• Manage the marketing budget and report performance and ROI to executive leadership.
• Hire, coach, and develop a marketing team.
• Partner with leadership to align marketing with Product, Sales, Clinical, and Compliance.

Required qualifications

• Minimum of 10+ years of marketing experience
• 3+ years leading a marketing function or a major part of one (VP, Head of Marketing, or equivalent scope)
• Experience building positioning and narrative, running acquisition, conversion, and retention programs
• Experience taking a brand into new product lines, conditions, or market segments
• Experience in multi-faceted businesses across DTC and B2B
• Track record of building teams
• Fluency with data
• Executive presence
• Comfort in a fast-growing environment with expanding product lines and shifting priorities
• Strong collaborator across Product, Design, Sales/Growth, and Clinical/Compliance

Nice to have

• Experience marketing across multiple distribution channels (e.g., D2C, telehealth platforms, employer/benefits, payer/PBM, retail/pharmacy)
• Familiarity with healthcare marketing regulatory considerations (e.g., FTC, HIPAA-adjacent marketing compliance)

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources

About the company

Health-E Commerce is growing Patiently, its owned digital health and telehealth business, into new conditions and new distribution channels.