Senior Brand Manager

The role

You will lead end-to-end execution for major brand campaigns including on campus activations, branded events, and recruitment pushes. You will work cross functionally with Creative, Performance, and Operations teams to manage project plans, email and SMS campaigns, and team operations.

What you will do

• Lead end-to-end execution of major brand campaigns
• Build and own the project plan for each campaign
• Coordinate across Creative, Performance, Operations, campus managers, and external vendors
• Maintain up-to-date campaign documentation
• Proactively flag risks and blockers and drive resolution
• Manage production and deployment of Brand team email and SMS campaigns
• Maintain the email and SMS content calendar
• Setup emails in Iterable using template and assets supplied by Creative
• Keep the brand team project infrastructure running, owning Asana boards and shared filing systems
• Write bi-weekly marketing strategy status notes

Required qualifications

• 2 to 6 years of experience in marketing operations, campaign management, project management, or a related field
• Strong experience with project management tools - Asana, Monday.com, or similar
• Familiarity with email marketing platforms (Iterable, Klaviyo, or similar)
• Comfort working with marketing analytics and performance data
• Experience coordinating cross-functional projects with multiple stakeholders and competing deadlines

Benefits

• Competitive salary range
• Health insurance
• The opportunity to learn a lot rapidly
• Working with a talented and engaged team dedicated to building a business together
• 2-month paid Sabbatical to eligible employees

About the company

Fresh Prints is the largest and fastest growing collegiate custom apparel company in the US. Their Brand team reaches hundreds of thousands of students at 250+ universities.