Growth Strategist

The role

The Growth Strategist will understand customer needs and build experiences to drive engagement, purchase, and retention. You will design customer journeys and build scalable systems using data, technology, and AI.

What you will do

• Develop a deep understanding of customer buying behavior and motivations.
• Identify opportunities to improve engagement, conversion, and retention.
• Build customer segments based on behavior and lifecycle stage.
• Own the strategy, messaging, and execution of customer communications across email and SMS.
• Develop customer journeys for onboarding, first purchases, and reactivation.
• Create personalized approaches for high-value customers.
• Develop the strategy, build the plan, and execute marketing initiatives.
• Use engagement, conversion, and revenue metrics to measure success.
• Develop a disciplined approach to experimentation and testing.
• Work cross-functionally with Sales, Marketing, Creative, Data, Tech, and Operations.

Required qualifications

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role.
• Demonstrated experience owning marketing initiatives end-to-end.
• Strong marketing instincts and writing ability.
• Experience working with customer segmentation, behavioral data, and lifecycle journeys.
• Strong analytical skills and comfort using data.
• Experience improving conversion, customer engagement, repeat purchases, retention, or revenue.
• Ability to work cross-functionally and independently drive projects from concept to completion.

Nice to have

• Experience with SMS, account-based marketing, loyalty programs, or high-value customer engagement
• Experience in B2C, DTC, e-commerce, or businesses with repeat-purchase behavior

Benefits

• Work From Home / Remote
• Competitive annual salary
• Learning opportunities
• Working in a great culture
• 2-month paid Sabbatical to eligible employees

About the company

Fresh Prints works with thousands of customers through emails, SMS, automated journeys, promotional campaigns, gifting programs, and direct outreach.