Digital Marketing Manager

The role

The Digital Marketing Manager will plan, execute, and optimize digital marketing across paid, owned, and earned channels. This role focuses on reaching qualified buyers and generating demand for e-commerce and sales teams.

What you will do

• Plan, manage, and optimize paid media across Google Search, Display, Performance Max, and paid social channels.
• Coordinate paid and organic distribution across search, social, email, partner channels, and earned digital opportunities.
• Identify digital influencers, publishers, and amplification partners.
• Manage media budgets, agency partners, channel testing, placements, targeting, frequency, and performance.
• Improve how target audiences discover, navigate, and respond to marketing content and landing pages.
• Own digital marketing execution and optimization for marketing-controlled pages using approved CMS tools.
• Use web and campaign analytics to understand marketing-channel paths and conversions.
• Define and monitor channel-level KPIs, qualified traffic, campaign response, and cost efficiency.
• Build and maintain a prioritized test plan for ads, audiences, creative, and landing pages.
• Partner with Marketing Operations, Sales, E-Commerce, and Analytics to improve tracking and attribution.

Required qualifications

• Hands-on experience running B2B paid digital programs, especially Google Ads and paid social.
• Practical expertise in SEO, content discoverability, analytics, attribution, and marketing landing-page optimization.
• Strong judgment on ad copy, creative testing, audience targeting, and channel economics.
• Ability to translate data into clear actions, work with designers and campaign leads, and manage agencies.

Nice to have

• Experience in B2B e-commerce, technical products, or complex buying journeys

About the company

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing across paid, owned, and earned channels.