Alternatives Marketing, Principal

The role

This professional will drive fundraising and investor engagement across institutional and private wealth channels. The role combines product and capabilities marketing, channel marketing, and custom solutions marketing.

What you will do

• Support global fundraising initiatives by developing and maintaining institutional marketing materials.
• Define requirements across the prospect-to-client lifecycle to equip client-facing teams with collateral.
• Distill market trends and portfolio insights into content for investor communications and marketing campaigns.
• Partner with investment teams to create marketing initiatives and content.
• Collaborate with investment leads and business development teams to establish go-to-market plans.
• Develop comprehensive multi-year marketing plans.
• Collaborate with data and analytics teams to develop visualizations and analytical frameworks.
• Partner with Brand, Communications, Events, and Digital to bring investment content to life.
• Plan and support multi-channel marketing campaigns.
• Execute and measure investor engagement programs.

Required qualifications

• 7–15 years of experience in client marketing or product marketing within an alternative asset manager or institutional investment firm.
• Experience in alternative investments is required.
• Ability to develop comprehensive multi-year marketing plans and go-to-market strategies.
• Strong communication and judgement skills.
• Experience supporting institutional fundraising efforts and developing investor-facing marketing materials.
• Exceptional writing and storytelling capabilities.
• Experience developing and executing investor engagement programs and market positioning content.
• Strong project management skills.
• Advanced proficiency in PowerPoint.
• Familiarity with performance analytics and data visualization tools.
• BA/BS degree in Marketing, Communications, Finance, Business Administration, or a related field.

Nice to have

• Prior experience in private markets (private equity, private credit, real estate, or infrastructure)

Benefits

• Comprehensive healthcare coverage including medical, dental, vision and life insurance
• Flexible spending accounts
• Employer sponsored retirement plan
• Paid time off
• Parental leave
• Short-term and long-term disability
• Other care/wellness programs

About the company

GCM Grosvenor is a global alternative asset management solutions provider with approximately $97 billion in assets under management. The firm has specialized in alternatives for more than 54 years.