Senior Data Scientist, Mobile Marketing Analytics

The role

This person will build and scale analytical frameworks for mobile marketing. They will analyze campaign performance, user cohorts, and channel incrementality to support growth and spend decisions.

What you will do

• Own analytical frameworks for tracking mobile marketing effectiveness in a privacy-aware environment.
• Design and maintain marketing analytics dashboards in Sigma/Tableau.
• Conduct granular analysis on campaign, ad set, ad, and creative performance.
• Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors.
• Partner with marketing and finance to understand channel incrementality and profitability.
• Design, analyze, and interpret experiments like geo-lift, PSA tests, and audience holdouts.
• Provide analytical support for retargeting and audience strategy.
• Analyze how marketplace conditions and seasonality influence acquisition efficiency.
• Translate complex analyses into recommendations for leadership on spend and strategy.
• Stay current on the evolving mobile privacy and attribution landscape.

Required qualifications

• 7+ years of experience in marketing analytics, growth data science, mobile analytics, or a related field
• Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a related field
• Prior experience at a mobile-first company
• Deep understanding of mobile attribution, Apple ATT, MMPs, and privacy-aware measurement solutions
• Hands-on experience with Meta, TikTok, Reddit, or similar paid social platforms
• Experience evaluating acquisition and retargeting performance through LTV, CAC, ROAS, payback windows, and profitability models
• Experience designing and interpreting marketing experiments or causal measurement studies
• Experience building, managing, or analyzing user lists for paid marketing activation
• Strong foundation in statistics, including experimentation, incrementality measurement, cohort analysis, and causal inference
• Experience analyzing creative performance and identifying fatigue
• Proficiency in Python or R and SQL
• Hands-on experience with BI tools (Tableau, Sigma) and Mobile Measurement Partners (Adjust, AppsFlyer, etc.)

Nice to have

• experience with Marketing Mix Modeling (MMM) or incrementality testing
• experience in ticketing, live events, marketplaces, or consumer mobile apps
• experience working with highly seasonal businesses, event-driven demand, or shifting supply and pricing dynamics

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition

About the company

Gametime makes it easy for people to discover and access live experiences. They have platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada.