Gametimeunited

Director, Web Growth

United States - Remote. Posted 4 months ago

The role

The Director of Web Growth will manage web-driven GMV by overseeing paid search, SEO, content, and conversion optimization. You will partner with Product and Engineering to diagnose funnel drop-off and drive fixes to increase customer lifetime value.

What you will do

  • Own web-driven GMV and blended contribution economics
  • Manage the comprehensive view of a web customer's total lifecycle
  • Direct management of the paid search team
  • Partner with Product on CRO by analyzing funnel performance and customer behavior
  • Establish an experimentation engine for landing pages and user flows
  • Build SEO and content capability from the ground up
  • Provide cross-functional input into paid social and CRM
  • Develop data-grounded views on web-to-app dynamics
  • Build dashboards, metrics, and business reviews for web growth

Required qualifications

  • 8–12 years in growth, web product, ecommerce, or CRO
  • 2–3+ years owning a revenue or GMV number that spanned more than one channel
  • Strong web product sense to diagnose and fix funnels
  • Working fluency in paid search to direct strategy and coach a team
  • Fluency in full-funnel economics including blended CAC/LTV, contribution margin, and AOV
  • Experience standing up new capability from a lean or zero starting point
  • Track record of being evaluated on a business outcome rather than a channel KPI

Nice to have

  • Background at a marketplace, travel, ecommerce, or inventory/demand-driven business
  • Experience managing SEO and/or content through agencies or contractors
  • A point of view on web-to-app dynamics
  • Formal experimentation program design
  • Pricing or promo strategy exposure
  • AI fluency

Benefits

  • Flexible PTO
  • Competitive salary & equity package
  • Monthly Gametime credits for any event ($1,200/yr)
  • Medical, dental, & vision insurance
  • Life insurance and disability benefits
  • Diverse Family-forming benefits through Carrot Fertility
  • 401k, HSA, pre-tax savings programs
  • Company off-sites and meet-ups
  • Wellness programs
  • Tenure recognition

About the company

Gametime makes it easy for people to discover and access live experiences. Their platforms support more than 60,000 events across the US and Canada.

Director, Web Growth at Gametimeunited | JobZoey