Senior Manager, Integrated Marketing & Demand Generation

The role

This person will develop and execute integrated demand generation strategies to drive pipeline, revenue, and growth. They will operate at the intersection of strategy, marketing, and sales to build a high-performing marketing engine.

What you will do

• Develop and execute integrated demand generation strategies and plans.
• Own Marketing's contribution to pipeline and revenue.
• Partner with Sales to align growth priorities and optimize lead management.
• Establish measurement frameworks, dashboards, and reporting.
• Build scalable marketing operations by strengthening processes and technology effectiveness.
• Serve as a strategic advisor to senior leadership and cross-functional teams.
• Execute integrated campaigns across LinkedIn, Google, Meta, and other digital channels.

Required qualifications

• Bachelor's degree required
• 8+ years of progressive experience in demand generation, integrated marketing, growth marketing, revenue marketing, or related B2B marketing roles
• Proven success building and scaling integrated marketing programs
• Strong understanding of the B2B customer journey, full-funnel demand generation, and the connection between marketing and commercial outcomes
• Experience developing and executing multi-channel marketing strategies across digital, content, events, email, ABM, nurture, thought leadership, and partnerships
• Proven ability to partner with Sales and senior business leaders
• Strong analytical and commercial acumen
• Experience with CRM, marketing automation, analytics, and reporting platforms
• Excellent communication, judgment, and execution skills

Nice to have

• advanced degree in marketing, business, communications, or a related field
• Salesforce, HubSpot, Marketo, Pardot, LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, or Demandbase

About the company

Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results. Their work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations.