Garnerhealth
Senior Marketing Analytics Manager
New York City, New York. Posted a month ago
The role
You will serve as the data and analytics partner for the Growth Marketing team. You will own audience targeting, segmentation, and the business intelligence layer to measure member activation and engagement.
What you will do
- Own audience targeting, segmentation, and personalization data for email, SMS, and direct mail campaigns.
- Partner with Engineering to troubleshoot data issues and automate data pipelines.
- Own measurement of member activation and engagement through dashboards.
- Define, build, and maintain KPIs, metric definitions, performance reports, and dashboards.
- Bridge marketing activity to member behavior in the Garner app.
- Develop and execute the Growth Marketing team's A/B testing program.
- Build data foundation, workflows, documentation, and QA practices alongside other teams.
- Design and build at the systems level leveraging AI.
Required qualifications
- 4–6+ years in marketing & growth & analytics, business intelligence, growth analytics, marketing analytics, or a similar data-centric role.
- Hands-on proficiency with Snowflake, SQL, Python, and visualization tools (e.g., Looker, Tableau, Power BI, or similar).
- Familiarity with A/B and incrementality test design, statistics, measurement, and optimization.
- Ability to turn vague business questions into analysis and define metrics.
- AI fluency and comfort harnessing AI agents.
- Self-starter approach to juggle multiple priorities and deadlines.
- Ability to thrive in a fast-paced, dynamic startup environment.
Nice to have
- Growth & marketing, B2C, B2B2C, and Product-led Growth subject matter expertise
- Experience with ESP/CRM event data (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar)
Benefits
- Equity incentive
- Flexible PTO
- Medical/Dental/Vision plan options
- 401(k) with company match
- Flexible spending accounts
- Teladoc Health
Before you apply
- Unable to sponsor or take over sponsorship of an employment visa at this time.
About the company
Garner is on a mission to transform the U.S. healthcare system by partnering with employers to redesign how healthcare works. They use proprietary clinical metrics and AI to identify best-performing doctors and steer members to high-quality care.