Garnerhealth
Senior Field Marketing Manager - Central and Pacific
Remote. Posted 4 months ago
The role
You will own and scale the field marketing strategy across the western US. You will design and execute in-person programs to build sales pipeline and accelerate revenue with benefits consultants, brokers, and HR leaders.
What you will do
- Own end-to-end strategy, planning, and execution of field programs in the western US
- Build and manage a regional field marketing calendar with sales and demand generation
- Own pipeline targets tied to field marketing
- Design engagement strategies to maximize registration-to-attendance and sales follow-through
- Partner with sales and BDR teams to build invite lists and drive attendance
- Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments
- Track and report on program ROI, pipeline, and engagement metrics
- Build scalable, repeatable playbooks for field programs
- Use AI to build efficiency and collaboration into field programs
Required qualifications
- 5-7 years of field marketing experience
- Prior field marketing experience at a technology company
- Proven track record of driving pipeline through field programs
- Highly self-directed, execution-oriented mindset
- Strong prioritization and project management skills
- Excellent stakeholder skills
- Solid command of data to interpret program metrics and pipeline KPIs
- Comfort with the event and marketing tech stack (Salesforce, HubSpot, Swoogo, or similar)
- Must be based in the Mountain or Pacific time zone
- Must live near a major airport
Nice to have
- Healthcare, benefits, or HR-tech audience experience
- Experience using AI to work smarter
- Comfort with Claude Code
Benefits
- Equity incentive
- Flexible PTO
- Medical/Dental/Vision plan options
- 401(k)
- Teladoc Health
About the company
Garner is on a mission to transform the U.S. healthcare system by partnering with employers to redesign how healthcare works. They use proprietary clinical metrics and AI to identify best-performing doctors and steer members to high-quality care.