Email Marketing Manager

The role

The Email Marketing Manager will own the email channel for employer and broker audiences from strategy through send. You will build nurture journeys, manage sales sequences, and write email copy to turn a database into qualified pipeline.

What you will do

• Own the email channel for employer and broker audiences, from strategy through send.
• Build and run nurture journeys in HubSpot, from first touch through re-engagement.
• Build and manage the one-to-one sequences BDRs and sales send after marketing engagements.
• Run the email calendar and newsletter, and support webinar and event promotion.
• Write email copy that earns attention from benefits leaders and health insurance brokers.
• Keep the database healthy through segmentation, suppression, and deliverability standards.
• Test, measure, and report on email's contribution to pipeline, and scale what works.

Required qualifications

• 4+ years of B2B email or lifecycle marketing experience, owning programs end to end.
• Proficiency building workflows, segments, and tests in HubSpot or a similar platform.
• Strong writing skills, with B2B email samples you wrote yourself.
• Comfort reading email and funnel data, from clicks and conversions to pipeline.
• Working knowledge of deliverability, list hygiene, and email compliance.
• Fluency applying AI to write, test, and scale email programs.

Benefits

• Equity incentive
• Flexible PTO
• Medical/Dental/Vision plan options
• 401(k) with company match
• Flexible spending accounts
• Teladoc Health

Before you apply

• We are unable to sponsor or take over sponsorship of an employment visa at this time.

About the company

Garner is on a mission to transform the U.S. healthcare system by partnering with employers to redesign how healthcare works. They use proprietary clinical metrics to identify best-performing doctors and steer members to high-quality care.