Senior Manager, Demand Generation

The role

You will own campaigns, programs, and qualified pipeline for the health insurance broker audience. You will design multi-channel campaigns and build the broker lifecycle to connect Garner to mid-size employers.

What you will do

• Design and launch multi-channel campaigns for health insurance brokers
• Own the qualified pipeline generated by brokers
• Build the quarterly plan including campaign strategy, broker segmentation, offers, and messaging
• Partner with channel owners across paid, organic, web, and digital
• Build the broker lifecycle from first touch through activation and retention
• Partner with Sales and BDR teams to design campaigns and ensure lead handoff
• Measure channel and campaign performance and recommend investments
• Bring an AI-enabled approach to build scalable marketing systems

Required qualifications

• 6+ years of B2B demand generation, growth, or integrated marketing experience
• Direct accountability for a pipeline number
• Track record of building and scaling multi-channel campaigns and demand generation programs
• Experience marketing complex products to a sophisticated buyer
• Strong command of funnel mechanics, including attribution, conversion rates, cost per acquisition, and pipeline-to-spend
• Fluency applying AI to build scalable marketing systems and programs

Nice to have

• Channel partner or partner marketing experience
• Relevant experience in a fast-paced or high-growth environment

Benefits

• Equity incentive
• Flexible PTO
• Medical/Dental/Vision plan options
• 401(k) with company match
• Flexible spending accounts
• Teladoc Health

About the company

Garner partners with employers to redesign how healthcare works by identifying best-performing doctors using proprietary clinical metrics. The company uses AI to scale its impact on the U.S. healthcare system.