Gemini
Associate, Growth Marketing (Advanced Trading Products)
New York, New York. Posted 5 months ago
The role
You will own go-to-market strategy and execution for advanced trading, stocks, and perpetuals. You will build and nurture developer and power-user communities while partnering with product, design, and engineering teams.
What you will do
- Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals
- Partner with product, design, and engineering to translate complex features into narratives
- Create content and campaigns for developers, quants, and DeFi power users
- Collaborate with product and BD teams to activate distribution partnerships
- Lead marketing strategy and execution for developer-focused programs
- Build and manage relationships with developer communities and Discord ecosystems
- Monitor funnel performance and surface insights
- Work with BD, product, and brand teams to coordinate GTM plans
- Contribute to brand and campaign work as a subject matter expert
Required qualifications
- 2–4 years of experience in growth, product, or lifecycle marketing
- Deep familiarity with DeFi, onchain trading products, or developer ecosystems
- Communicate clearly
- Strong written communication skills
- Fluent across the modern AI stack and understand how to build AI-first marketing systems
- Comfort with data
- Located in NYC
Nice to have
- experience running hackathons, ambassador programs, or community-led growth initiatives
Benefits
- Competitive starting pay
- Discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
About the company
Gemini is a global crypto and Web3 platform founded in 2014. It offers crypto products and services to individuals and institutions in over 70 countries.