Vice President, Marketing

The role

The Vice President of Marketing will build and develop the Genea brand and lead the marketing function. This role focuses on brand-building, channel marketing, and shaping strategy across sell-through and sell-to go-to-market motions.

What you will do

• Own and develop Genea's brand strategy, positioning, and identity.
• Lead channel and partner marketing through co-marketing, partner enablement, and MDF/co-op programs.
• Orchestrate marketing across sell-through and sell-to go-to-market motions.
• Set the strategy for field and industry events portfolio.
• Own product marketing and go-to-market for product and channel launches.
• Guide the team's demand generation and campaigns to support net-new logo growth.
• Partner with Sales to influence and report on marketing-sourced and -influenced pipeline.
• Bridge marketing's stake in reporting and the martech stack.
• Lead, mentor, and grow the marketing team.
• Own the marketing budget and ROI reporting.

Required qualifications

• Deep, hands-on channel marketing expertise.
• 10-12+ years of progressive B2B marketing experience.
• Proven brand-building leadership.
• Strong partner marketing background.
• Deep understanding of field and industry events.
• Product marketing and launch experience.
• Fluency in ABX marketing operations and attribution (Salesforce).
• Proven people leadership.
• Executive presence and the credibility to influence a leadership team.
• Willingness to travel approximately 25% for events, partner engagements, and conferences.

Nice to have

• Passion for, and proven track record of, AI-enabled marketing & execution.

Benefits

• 401k matching
• PTO
• 100% paid parental leave
• remote work options
• development/training opportunities
• medical, dental, and vision insurance
• flexible spending accounts (FSA)
• life insurance
• accidental death and dismemberment (AD&D) insurance
• long-term disability (LTD) coverage

Before you apply

• Genea participates in E-Verify to confirm the employment eligibility of all new hires working in the United States.

About the company

Genea is a leader in property technology providing cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries. The company is a mission-driven team that has been recognized as a Top Workplace in 2021-2025.