Senior Business Development Manager – Betting & Gaming Media (Europe)

The role

This senior, hunter-led individual contributor role drives direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe. You will sell managed service programmatic solutions and Deal ID-based buying using proprietary data and real-time sports signals.

What you will do

• Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and casino operators in Europe.
• Develop and execute strategic account plans aligned to revenue goals and priority operators.
• Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels.
• Sell and activate managed service programmatic campaigns and Deal ID-based buying.
• Own pipeline management, forecasting, and revenue performance through Salesforce.
• Stay ahead of betting and gaming market dynamics and regulatory considerations.
• Represent Genius Sports at key industry events and client forums.

Required qualifications

• 5+ years of experience in digital and programmatic advertising new business sales.
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• Demonstrated ability to sell performance-driven media tied to measurable outcomes.
• Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
• Strong commercial acumen with disciplined pipeline management and forecasting.
• Ability to build trusted relationships with operator-side stakeholders.
• Excellent communication, negotiation, and presentation skills.
• Able to demonstrate an entrepreneurial, self-directed approach.

Nice to have

• 2+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.

Benefits

• Competitive salary
• Range of benefits
• Support for employee wellbeing
• Support for growing skills, experience, and career

About the company

Genius Sports enables a new era of sports for fans worldwide by bringing together next-gen technology and live data. They deliver immersive, interactive, and personalised experiences.