Product Marketing Manager, Advertising & Engagement

The role

This role helps shape, launch, and grow the advertising technology portfolio. You will work with Product, Marketing, Commercial, and Revenue teams to create positioning, sales enablement, and go-to-market plans for advertising products.

What you will do

• Develop positioning and messaging for Advertising & Engagement products
• Build messaging frameworks for Product, Commercial, and Marketing teams
• Own and support GTM plans for product launches and strategic packages
• Create sales enablement materials including decks, one-pagers, and battlecards
• Run product training and enablement sessions for Commercial teams
• Conduct customer interviews, surveys, and market research
• Improve internal and external communication of product updates
• Build a repository of case studies and customer proof points
• Support post-launch and post-event reporting

Required qualifications

• 3–5 years' experience in B2B product marketing, product-led marketing, commercial marketing, or a related role
• Experience working in adtech, martech, programmatic advertising, media, fan engagement or sports technology
• Strong storyteller who can simplify complex products
• Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials
• Strong written and verbal communication skills
• Commercially minded
• Comfortable working cross-functionally with Product, Sales, Marketing and Revenue teams
• Highly organized and detail-oriented
• Curious, proactive, and comfortable with technical products and market dynamics

Benefits

• Variable compensation
• Equity
• Genius Sports Group's benefits plan
• Support for employee wellbeing
• Support for growth in skills, experience and career

About the company

Genius Sports is a technology and services business enabling a new era of sports for fans worldwide through live data and immersive experiences.