Geniussports

Media Buying Cluster Lead

New York, New York, United States. Posted 2 months ago

The role

The Media Buying Cluster Lead designs, configures, and optimizes media buying campaigns. This person manages a cluster of media buyers and owns KPI outcomes for clients in real-money gaming, sports betting, and performance-led brands.

What you will do

  • Own performance, manage bandwidth, lead and develop the media buying cluster
  • Coach traders through live optimization decisions
  • Run onboarding and ongoing training for new traders
  • Act as the escalation point for complex or at-risk campaigns
  • Manage team members and direct communications with clients and stakeholders
  • Serve as senior trader on largest accounts and own campaign architecture
  • Create and execute client campaigns based on data, audience segments, and creative assets
  • Liaise with global media planner to execute campaign plans
  • Drive lower-funnel outcomes and diagnose CPA and ROAS shortfalls
  • Create insightful reports for managed campaigns

Required qualifications

  • 4+ years of experience in programmatic media buying, digital advertising, or ad tech
  • Experience in trading leadership roles
  • Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies
  • Demonstrable track record on lower funnel acquisition campaigns
  • Strong analytical skills to interpret complex data sets
  • Basic knowledge and experience is social and walled gardens (Meta, Snap, X and Google Ads)
  • Ability to manage accounts with multiple activity types and complex setups
  • Ability to run standard queries to extract data and provide insights
  • Clear and strategic understanding and knowledge of inventory partners and SSPs
  • Advanced understanding of tagging solutions, ad servers and digital 3 party attribution partners
  • Strong understanding of measurement and attribution, specifically ad servers, MMPs (AppsFlyer, Adjust, Branch, Kochava), and pixels
  • Knowledge of internal tools such as JIRA, Confluence, PowerBI, and other reporting platforms

Nice to have

  • Understanding of sports media, gaming, betting, or related industries

Benefits

  • US benefits
  • 401k plans

About the company

Genius Sports enables a new era of sports for fans worldwide by bringing together next-gen technology and live data.

Media Buying Cluster Lead at Geniussports | JobZoey