Integrated Campaign Manager, Life Sciences Marketing

The role

The Integrated Campaign Manager supports the Integrated Communications & Content department. This person will transform business needs into marketing campaigns and oversee creative content creation.

What you will do

• Work with cross-functional teams on marketing briefs and customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning.
• Oversea internal and external creative content creation based on creative strategy and planned timelines.
• Build the storytelling of the GenScript LSG brand across campaigns.
• Optimize the marketing campaign process and management tools.
• Monitor the progress and analyze the effectiveness of marketing campaigns.
• Oversee the marketing campaigns team's engagement, capability development and performance assessment.

Required qualifications

• Bachelor's degree or above
• 7+ years of professional experience
• At least 3+ years of experience in marketing campaign strategy, planning, and execution
• Familiar with the process and methods of marketing campaign planning, execution and analysis, as well as with digital marketing channels and strategies
• Strong market insight, analytical skills, and strategic thinking capabilities
• Excellent organizational, coordination, and communication skills
• Ability to manage multiple priorities, projects, and deadlines in a fast-paced environment
• Fluent spoken and written English, with excellent reading, writing, and presentation skills

Nice to have

• Educational background in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry, or a related scientific discipline
• Experience in the biotechnology, biomedical, pharmaceutical, life sciences, or related industries
• Experience planning and executing large-scale online and offline marketing campaigns, programs, and events

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with a company match that vests fully on day one
• Paid parental leave after three months of employment
• Paid time off policy including vacation time, personal time, sick time, floating holidays, and company holidays
• Flexible spending and health savings accounts
• Life and AD&D insurance
• Short- and long-term disability coverage
• Legal assistance
• Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
• Commuter benefits
• Well-being initiatives
• Peer-to-peer recognition programs

About the company

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare. The company has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.