Geotab
Channel Marketing Manager
Mexico City, Mexico - Mexico. Posted 4 months ago
The role
The Channel Marketing Manager will be responsible for channel lifecycle marketing strategy for major market partners. This person will work with Marketing and Sales leadership to set business targets and develop joint channel marketing plans.
What you will do
- Driving and executing joint marketing strategy and go-to-market planning.
- Building and growing marketing relationships to influence partner mindshare.
- Leveraging data-driven strategies to scale marketing campaigns and channel programs.
- Communicating channel needs internally to influence decision making.
- Identifying and developing required marketing assets.
- Managing annual budgets and reporting against key metrics.
- Leading creative campaign briefing discussions with partner contacts.
- Serving as an expert of Geotab and partner brands.
- Facilitating roundtables, customer briefings and other forums.
Required qualifications
- Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.
- Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.
- Ability to devise effective channel strategies aligned with overall marketing and business objectives.
- Skill in building and maintaining strong relationships with channel partners.
- Proficiency in developing comprehensive marketing plans tailored for different channels.
- Deep understanding of the Geotab products or services being marketed.
- Ability to leverage market research and competitive analysis.
- Skill in analyzing marketing data such as sales figures, ROI, and channel performance metrics.
- Capability to provide training, resources, and support to channel partners.
- Understanding of brand guidelines.
- Strong interpersonal and communication skills.
- Experience in developing and managing channel marketing budgets.
Nice to have
- Equivalent combination of education and/or work experience in a related field may be substituted.
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
About the company
Geotab is a global leader in IoT and connected transportation. The company advances security by connecting commercial vehicles to the internet and providing web-based analytics.