Social Media Manager

The role

The Social Media Manager will strengthen the firm's digital presence and elevate the brand across social media channels. This role involves creating content, managing editorial calendars, and developing data-driven social strategies.

What you will do

• Craft social content including copy, graphics, and video for platforms like LinkedIn
• Translate complex legal and business topics into engaging posts
• Lead development and execution of the global social media editorial calendar
• Partner with design team to create posts and templates consistent with brand guidelines
• Create user journeys connecting social content to the firm website
• Support attorneys with their social media presence and provide training
• Plan, run, and optimize paid social campaigns
• Define KPIs and performance metrics to refine posts
• Provide regular reporting and recommendations to executives

Required qualifications

• Strong copywriting and visual storytelling skills
• Ability to align social media strategies with business and brand objectives
• Strong project management skills
• Analytical mindset with experience using data to refine content strategy
• Adaptability and awareness of digital/social trends
• 10+ years of experience
• Expertise across major platforms with understanding of algorithms and ad tools

Nice to have

• Experience in professional services, legal, or other highly regulated industries

Benefits

• health care
• retirement benefits
• paid days off, including sick time, and vacation time
• parental leave
• basic life insurance
• Flexible Spending Accounts
• discretionary, performance-based bonuses

About the company

Gibson Dunn is a leading global law firm advising clients on significant transactions and disputes. The firm's work is distinguished by a unique combination of precision and vision.