Brand Marketing Lead

The role

The Brand Marketing Lead will define the company category and position Gigs within it. You will shape the brand story, elevate founders' voices, and manage external presence across various channels and markets.

What you will do

• Define the category and own the positioning and terminology
• Position Gigs within the defined category
• Partner with founders and executives to ghostwrite thought leadership
• Own the external calendar across conferences, stages, podcasts, newsletters, and press
• Adapt the brand story for different markets in the US, Europe, and Asia
• Partner with Design to ensure brand consistency
• Maintain story coherence across Growth, Product, and Partner Marketing
• Direct the wider mix of content, social, events, and communications
• Use AI tools to improve speed, creativity, and decision-making

Required qualifications

• Experience creating a category
• Experience positioning a company inside a category
• Experience working directly with founders
• Exceptional written and verbal communicator
• Experience building content and distribution engines
• Experience telling a story across different markets
• Ability to direct content, social, events, comms, and design
• Use AI in daily work
• Experience in a high-growth tech startup or agency environment

Nice to have

• Comfort with data

Benefits

• Competitive compensation
• Stock options
• Stipends for home office or work setup
• Budget for learning and development
• Free phone and international data plan

About the company

Gigs is building the operating system for mobile services, a platform that lets tech companies embed global connectivity into their products. The team consists of around 150 people across the US and Europe.