Growth Manager, Paid Media

The role

You will own the delivery of paid media strategy and performance to acquire new donors and grow revenue. You will manage paid acquisition across Meta, Google, YouTube, and TikTok, while also managing upper-funnel media buys.

What you will do

• Develop and execute paid digital fundraising strategy across multiple platforms
• Run top-of-funnel brand ads including podcasts, OOH, and connected TV
• Manage and optimize paid investment daily
• Run a continuous test-and-learn program across audiences, creative, and channels
• Make strategic recommendations on budget allocation to leadership
• Run acquisition and conversion campaigns for one-time and monthly giving
• Optimize the digital supporter journey from ads to donation forms
• Analyze acquisition, conversion, revenue, and retention trends
• Stand up standardized paid-channel attribution and UTM tracking
• Build and maintain performance dashboards and forecasting models

Required qualifications

• 3–5+ years in growth or performance marketing
• Proven track record running paid media to a conversion or revenue target across Meta, Google, YouTube, and emerging platforms
• Experience managing a paid media budget of at least US$5M a year
• Experience with tracking and attribution
• Strong written communication
• Ability to own creative direction of ads
• Experience with or a strong eye for graphic design (Figma, Canva)
• Ability to work productively with a Brand and Marketing team
• Alignment with GiveDirectly’s values
• Demonstration of emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity

Nice to have

• Non-profit experience
• Experience with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs or similar tools
• Experience with paid ads with a non-profit of a similar size or an agency supporting non-profits

Benefits

• Annual Benefits Stipend

Before you apply

• Unable to sponsor or take over sponsorship of employment visas in the U.S. or U.K. at this time
• Systematically check with previous employers about any abuse or misconduct related matters
• May employ pre-hire screens including in-depth reference checks, criminal background checks, and sanctions screens

About the company

GiveDirectly delivers cash directly to people living in poverty and crisis. The organization uses a quantitative approach to performance measurement and rigorous research to fight poverty.