Demand Generation Marketing Manager

The role

This person will plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns for the Mid-Market segment. They will partner with content, product marketing, and sales teams to drive pipeline and align messaging.

What you will do

• Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns.
• Partner with Content Marketing, Customer Marketing, and PMM to map content to the buyer's journey.
• Maintain target account lists and apply buyer funnel stages to targeting decisions.
• Partner with Marketing Operations for targeting, list hygiene, and campaign setup.
• Collaborate with Product Marketing to apply messaging frameworks to campaigns.
• Develop campaign and creative briefs including copy direction and design inputs.
• Partner with channel owners to launch and monitor campaigns across various channels.
• Own execution for webinars, calendared sales plays, and direct mail.
• Partner with SDRs, AEs, and sales leadership to align campaigns with sales motions.
• Monitor campaign performance and pipeline contribution against goals.

Required qualifications

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships)
• Proven track record of executing multi-channel demand generation campaigns
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions
• Experience partnering with sales teams (SDRs, AEs)
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
• Ability to analyze campaign performance data in Excel/Google Sheets and Tableau
• Strong project management skills with experience in Asana or equivalent tools
• Excellent written and verbal communication skills
• Salesforce

Nice to have

• Asana
• Sendoso (or equivalent)
• Outreach
• Glean
• Clay

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The Motive platform uses AI to provide visibility and control for various industries.