Customer Marketing Manager (Austin TX - hybrid)

The role

This individual will own and execute customer engagement and advocacy programs to drive retention, expansion, and brand credibility. They will build and nurture an online customer community and manage customer storytelling, reviews, and reference programs.

What you will do

• Execute customer marketing campaigns for adoption, retention, renewals, and expansion
• Manage customer communications across the lifecycle
• Design customer activation across references, storytelling, events, and media
• Identify and recruit customers for advocacy opportunities
• Produce customer testimonials, case studies, and spotlights
• Develop and execute engagement strategies for the online customer community
• Own presence on review platforms like G2, TrustRadius, Capterra, and Gartner Peer Insights
• Support execution of customer-facing events such as webinars and media interviews
• Track and report on advocacy participation, community engagement, and review momentum
• Manage day-to-day execution of customer marketing programs and logistics

Required qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
• Proven experience launching and managing customer marketing and retention/expansion-focused programs
• Ability to balance customer empathy with business priorities
• Strong storytelling, writing, and customer communication skills
• Strong organizational skills with attention to detail
• Experience in establishing, building, and managing strong customer relationships
• Familiarity with review platforms such as G2 and Gartner Peer Insights, customer engagement tools such as Peerbound, and project management solutions like Asana
• Strong project management skills
• Experience interviewing customers and contributing to written customer stories or case studies

Nice to have

• Experience working in industries with physical operations—such as transportation and logistics, field service, construction, or similar environments
• Experience managing a customer reference program
• Proven track record of growing and managing an online customer community
• Familiarity with WordPress and video hosting platforms like Wistia

Benefits

• health, pharmacy, optical and dental care benefits
• paid time off
• sick time off
• short term and long term disability coverage
• life insurance
• 401k contribution

Before you apply

• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations
• Candidates may be required to execute a non-compete covenant

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. Motive serves nearly 100,000 customers across a wide range of industries.