Gomotive
Sr. Marketing Manager
United Kingdom. Posted a month ago
The role
The Senior Marketing Manager will lead marketing for Motive in the UK. This person will own the UK marketing plan, drive inbound pipeline, and contribute to product marketing and localization.
What you will do
- Build and own the integrated UK marketing plan
- Drive targeted inbound pipeline through campaigns and programs
- Contribute to the localisation of company and product positioning and messaging
- Support product launches and feature releases in the UK
- Create sales collateral, presentations, and enablement materials
- Develop UK customer stories, testimonials, and case studies
- Plan and execute UK field events, trade shows, and customer roundtables
- Manage the UK marketing budget
- Report progress and performance to Sales and Marketing stakeholders
Required qualifications
- 8-10+ years of B2B marketing experience
- Demonstrated success owning and executing regional or segment-level go-to-market plans
- Experience or ability to stretch and learn across multiple marketing disciplines
- Proven track record of leading this type of work effectively
- Excellent writing, communication, storytelling, and presentation skills
- Strong understanding of, or ability to learn, targeted inbound marketing, product marketing, localization, event execution, sales support, and performance measurement
- Ability to collaborate with senior Sales leaders and cross-functional teams
- Comfort with AI to generate and localise content
- Highly organised
- Comfortable working in a fast-moving, ambiguous, startup-like environment
- Analytical mindset
- Experience using Salesforce and marketing automation or similar tools
Nice to have
- Ideally in SaaS, technology, or enterprise software
About the company
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The Motive platform serves nearly 100,000 customers across various industries.