Customer Marketing Specialist (Austin TX - hybrid)

The role

This individual will own and execute the reviews program and customer content operations. They will drive brand credibility through review platform performance, content enablement, and customer proof point management.

What you will do

• Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights.
• Run review generation campaigns end-to-end.
• Deliver a quarterly G2 content plan and enablement package to internal stakeholders.
• Partner with the AEO team to align review strategy with search visibility goals.
• Track review volume, ratings trends, and competitive benchmarks.
• Coordinate internally on review response workflows and flag feedback patterns.
• Conceptualize and execute innovative customer content strategies.
• Coordinate customer outreach, scheduling, approvals, and consent for advocacy content.
• Maintain a repository of customer proof points for Sales and Marketing use.
• Track and report on review volume, ratings performance, and outreach conversion rates.

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 1–3 years of experience in marketing, advocacy, or content operations within a B2B technology company.
• Hands-on experience managing review platforms such as G2, TrustPilot, Gartner Peer Insights, TrustRadius, or Capterra.
• Strong organizational skills.
• Clear, customer-friendly written communication skills.
• Ability to work cross-functionally without direct authority.

Nice to have

• Familiarity with customer marketing or advocacy tools such as Peerbound, and project management tools such as Asana
• Experience with AEO, SEO, or search-adjacent marketing concepts
• Experience in industries with physical operations, such as transportation, logistics, field service, or construction

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The Motive platform uses AI to provide visibility and control for safety, operations, and finance teams.