Lifecycle Marketing Specialist, Customer Journey

The role

This person will own the experience and performance of a defined portfolio of customer journeys and lifecycle initiatives. They will translate lifecycle direction into journey requirements, experience improvements, measurement, and optimization priorities.

What you will do

• Own journey design requirements, customer experience, performance, and continuous improvement for assigned lifecycle portfolio.
• Translate approved journey direction into clear briefs, audience and content requirements, acceptance criteria, and success measures.
• Own the Monthly Product Updates newsletter from content intake and calendar through performance reporting.
• Review journey performance and customer-experience signals to identify gaps or risks and recommend improvements.
• Support the Mandrill to Marketo migration by building briefs, mapping content, and defining requirements.
• Track and report on journey progression, adoption, re-engaged contacts, renewal and churn-prevention performance, and journey health.
• Partner with creative, content, marketing operations, and analytics teams to develop campaigns and report on them.
• Run routine optimizations and tests.
• Use AI and automation to speed up drafting, reporting, and routine tasks.
• Contribute recommendations to Lifecycle strategy and prioritization.

Required qualifications

• 2-4 years of experience in email/CRM/lifecycle marketing.
• 1+ year of B2B experience.
• Experience improving customer communications or lifecycle journeys using customer needs and performance insights.
• Working knowledge of marketing automation platforms and CRMs.
• Strong attention to detail.
• Ability to manage multiple programs and deadlines and to work independently.
• Clear written and verbal communication.
• A customer-first mindset.
• A constant learner.
• Bachelor's degree in marketing, business, or related field.

Nice to have

• SaaS/enterprise software experience
• Marketo and SFDC experience

Benefits

• health, pharmacy, optical and dental care benefits
• paid time off
• sick time off
• short term and long term disability coverage
• life insurance
• 401k contribution

Before you apply

• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.
• Candidates may be required to execute a non-compete covenant with the Employer.

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. Motive serves nearly 100,000 customers across a wide range of industries.