Lifecycle Marketing Manager, Expansion

The role

This person will own the strategy and outcomes for prioritized revenue-facing lifecycle motions. They will identify growth opportunities, develop journey strategies, and recommend tactics to move customers forward.

What you will do

• Own strategy, requirements, performance, and optimization for assigned revenue-facing lifecycle motions.
• Identify and frame customer growth opportunities using customer, product, and performance insights.
• Define journey strategy, customer experience, messaging, audience, sequencing, and channel roles.
• Lead alignment across PMM, Product, Sales, and Legal on campaign timing and eligibility.
• Own strategy, journey requirements, performance, and optimization for prioritized PLG motions.
• Translate approved journey strategy into clear requirements and acceptance criteria.
• Define and track success for programs including attach rate, trial rates, and pipeline influence.
• Partner with analytics and marketing operations on cross-sell orchestration and expansion attribution.
• Make day-to-day journey decisions and recommend tradeoffs.
• Test audiences, copy, offers, triggers, and measurement methodologies.

Required qualifications

• 4-6 years of experience in email, CRM, and/or lifecycle marketing.
• At least 2+ years of B2B experience.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions.
• Working knowledge of digital marketing technologies including CRMs, pixel tracking, attribution, and campaign tracking.
• Working knowledge of cross-functional collaboration, stakeholder alignment, and project management.
• Strong communication skills and ability to present data-driven insights to stakeholders and leadership.
• Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy.
• Customer-first mindset.
• High attention to detail, focused on accuracy, organized.
• Constant learner regarding the digital marketing landscape, including AI and smart automation.
• Bachelor's degree in marketing, business, or related field.

Nice to have

• SaaS/enterprise software experience
• Pendo experience

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution

Before you apply

• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.
• Candidates may be required to execute a non-compete covenant with the Employer.

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The Motive platform uses AI to provide visibility and control for safety, operations and finance teams.