VP, Product Marketing

The role

This leader will define how to understand, position, launch, and grow products across customer segments and markets. You will lead a product marketing organization and partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to shape portfolio and go-to-market strategy.

What you will do

• Set the product marketing vision, strategy, and operating priorities.
• Own portfolio positioning, value propositions, messaging, and market narratives.
• Build understanding of customers, buyers, users, competitors, and market dynamics.
• Partner with Product and executive leadership to bring the voice of the customer into product strategy.
• Champion responsible use of AI to improve customer insight and team productivity.
• Lead go-to-market strategy for launches and major product releases.
• Equip Sales and Customer Success with tools including playbooks, competitive guidance, and demos.
• Develop a consistent approach to competitive intelligence and market insights.
• Partner with Demand Generation, Brand, and Field Marketing to turn strategy into integrated campaigns.
• Establish product marketing measures to connect work to business outcomes.

Required qualifications

• 12+ years of experience in product marketing.
• Significant leadership experience in a B2B technology or SaaS company.
• Track record of building and scaling product marketing teams.
• Experience leading through influence across Product, Sales, Customer Success, and Marketing.
• Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
• Strong customer and market orientation.
• Ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
• Demonstrated ability to connect product capabilities to customer outcomes and commercial value.
• Experience leading cross-functional launches and enabling go-to-market teams.
• Sound judgment in product, market, and go-to-market tradeoffs.
• Strong analytical skills.
• Excellent executive communication and storytelling skills.

Benefits

• Competitive compensation and benefits.

Before you apply

• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.
• Depending on your role and primary work location, you may be required to execute a non-compete covenant.

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The Motive platform uses AI to provide visibility and control for customers across various industries.