Product Marketing Lead, Competitive Intelligence

The role

The Product Marketing Lead will build and run a competitive intelligence program. This person will turn market and competitive insight into programs and tools to help teams win.

What you will do

• Set the strategy and priorities for Motive's competitive intelligence program.
• Build and run competitive sales plays.
• Own competitive content including battle cards, objection handling, and competitive comparisons.
• Build a continuous understanding of competitors and market dynamics through research and win/loss insights.
• Champion responsible use of AI to improve competitive insight.
• Deliver timely competitive updates to Sales, Marketing, Product, and leadership.
• Partner with Enablement to train sellers and support strategic deals.
• Bring competitive and market insight to Product to inform roadmap, positioning, and packaging.
• Measure the impact of competitive programs on business outcomes.

Required qualifications

• 8+ years in product marketing, competitive intelligence, or a related go-to-market role.
• 3+ years leading competitive intelligence programs in B2B technology or SaaS.
• Track record of competitive programs that measurably improved win rates.
• Experience building sales plays, battlecards, and talk tracks.
• Strong analytical skills, including experience with CRM data and win/loss analysis.
• Hands-on experience using AI for research and workflow automation.
• Strong research instincts.
• Ability to influence cross-functional partners and present to senior leadership.
• Authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Nice to have

• Experience in fleet management, telematics, or other hardware-plus-software businesses

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution
• Equity

Before you apply

• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.
• Candidates may be required to execute a non-compete covenant.

About the company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. The company serves nearly 100,000 customers across various industries.