Email Marketing Manager

The role

The Email Marketing Manager will lead the execution of email programs including marketing nurture programs and 1:1 marketing-supported outbound. This role involves writing, editing, and optimizing email copy to drive engagement and conversion across the full lifecycle.

What you will do

• Lead and execute email programs across the full lifecycle
• Write, edit, and continuously optimize email copy
• Support automated sales MQL follow up and signal-led motions
• Contribute to and maintain a library of email frameworks and messaging components
• Execute a structured testing program and track results against KPIs
• Partner with the Senior GTM Automation & Systems Manager
• Manage email engagement quality and deliverability
• Use AI tools to generate variants and accelerate drafts
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing
• Apply and uphold QA standards and copy review processes

Required qualifications

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software
• Hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions
• Strong understanding of the difference between marketing email and sales emails as channels
• Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
• Proficiency in AI to write, test and improve
• Hands-on experience executing A/B and multivariate tests
• Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
• Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
• Strong editorial instincts paired with strong data instincts
• Collaborative systems thinker

Nice to have

• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce)
• Experience writing for or partnering with sales teams

Benefits

• Medical, dental, and vision plans
• Wellbeing Fund - flexible wellness stipend
• Mental Health benefits with covered therapy and coaching
• 401(k) program
• Education & learning stipend
• Flexible vacation time
• Paid parental leave
• Company-wide recharge days each quarter
• Work from home stipend

About the company

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system.