Product Marketing Lead

The role

The Product Marketing Lead will tell the Goodfire story to AI researchers, engineers, and technical leaders. You will own messaging strategy, orchestrate product launches, and shape the market narrative around interpretability.

What you will do

• Own positioning, messaging, and narrative
• Shape the category through thought leadership, content, and strategic communications
• Plan and execute product launches from research milestones to new platform capabilities
• Develop market intelligence regarding the competitive landscape, buyer needs, and emerging use cases
• Create sales enablement and field materials including positioning, demos, case studies, and collateral

Required qualifications

• Ability to translate highly technical concepts into clear narratives for technical audiences
• Strategic instincts and ability to build a go-to-market playbook from scratch
• Experience speaking to deeply technical buyers at AI labs, frontier model companies, or research-driven organizations
• Scrappiness, speed, and a bias toward action

Nice to have

• Experience owning product marketing end-to-end at an infrastructure, developer tools, or AI company
• Background as an early marketing hire at a high-growth startup, or experience building a product marketing function from the ground up
• Familiarity with the AI research landscape - interpretability, model training, alignment, and the broader ecosystem

Benefits

• Market competitive salary
• Equity
• Competitive benefits

About the company

Goodfire is an AI interpretability research lab that builds interpretability agents and infrastructure. It is a public benefit corporation headquartered in San Francisco.