Product Marketing Manager

The role

The Product Marketing Manager will market a digital app experience and expert-led content products. This person will translate product roadmaps into messaging and own go-to-market launches for features and content.

What you will do

• Translate roadmap into clear messaging
• Own go-to-market for features, content drops, and big moments
• Partner across Growth, Lifecycle, Creative, and Social to bring launches to life
• Position series, workshops, and new drops as strategic offerings
• Keep messaging tight, human, and clear
• Work closely with Product, Content, Analytics, Growth, and Creative

Required qualifications

• 4–6 years of experience in product marketing, content marketing, or growth marketing
• Experience partnering closely with Product teams on feature launches
• Strong messaging and positioning skills
• Comfortable working in fast-moving, ambiguous environments
• Highly organized and proactive
• Deeply collaborative and low-ego
• Data-informed

Nice to have

• Experience in subscription businesses
• Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
• Worked in content-driven or community-driven products
• Experience marketing both technology and media/content

Benefits

• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment

About the company

Good Inside combines sturdy leadership with innovative technology to provide parents with personalized guidance, AI-powered support, and a global community. The company's mission is to help parents raise resilient, confident kids.