Technical Product Manager

The role

You will define and deliver data, AI, digital marketing, and internal business products across a technology ecosystem. You will own product areas from discovery through launch and ongoing improvement by translating business needs into strategies and roadmaps.

What you will do

• Own and evolve the roadmap for one or more technical product areas
• Develop understanding of customer, user, and business needs through research and data
• Translate business goals and user problems into product strategies and delivery plans
• Prioritize initiatives based on value, impact, feasibility, risk, and capacity
• Lead the product lifecycle from discovery through development and launch
• Write product requirements, user stories, acceptance criteria, and process flows
• Partner with engineering and technical leaders to define solutions and manage dependencies
• Break complex initiatives into incremental, testable releases
• Facilitate backlog refinement, sprint planning, demos, and retrospectives
• Manage risks, blockers, assumptions, and cross-functional dependencies

Required qualifications

• 6+ years of experience in technical product management, product management, technology consulting, software development, data, analytics, or a related field
• Experience taking technology products or complex capabilities from discovery through launch and ongoing iteration
• Experience working in a technology ecosystem that includes internally built products, third-party platforms, data providers, APIs, and integrations
• Familiarity with marketing technology and advertising platforms such as Salesforce, Placements.IO, Fluency, audience activation platforms, media planning tools, programmatic platforms, measurement sys
• Experience working closely with engineering, analytics, data science, or AI teams
• Strong understanding of software development lifecycles, Agile methodologies, APIs, integrations, data systems, and cloud-based technology
• Working knowledge of SQL and the ability to understand data models, analytical workflows, and technical tradeoffs
• Experience defining product requirements, user stories, acceptance criteria, workflows, and release plans
• Experience with tools such as Jira, Linear, Confluence, or similar platforms
• Strong analytical, problem-solving, communication, facilitation, and stakeholder-management skills
• Ability to operate effectively in a collaborative, fast-moving, and sometimes ambiguous environment

Nice to have

• Experience in digital advertising, ad tech, marketing technology, media, commerce, or data products
• Experience with programmatic advertising, audience data, identity, measurement, attribution, media planning, or optimization
• Experience with data warehouses such as Snowflake, Redshift, or similar platforms
• Experience evaluating or supporting build-versus-buy decisions across marketing technology, data, analytics, and workflow solutions
• Experience with analytics and product measurement tools such as Sigma, Tableau, Looker, Mixpanel, Amplitude, or Google Analytics
• Experience with AI/ML products, generative AI, LLMs, agentic systems, or intelligent automation
• Experience supporting API partnerships, third-party integrations, or data provider relationships

About the company

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. It is a leading data-driven and technology-enabled digital media and marketing services firm.