Global Paid Media Manager

The role

The Paid Social Media Manager handles the strategic planning, activation, optimization, and management of paid social media campaigns. This role translates client objectives and audience insights into effective paid social strategies across various platforms.

What you will do

• Plan, build, launch, optimize, and manage paid social campaigns.
• Develop campaign structures, audience strategies, budget allocations, and testing plans.
• Manage campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Make activation and investment decisions based on audience behavior and performance.
• Manage performance against metrics such as reach, frequency, CTR, conversion rate, CPL, CPA, CAC, and ROAS.
• Oversee the full campaign lifecycle including setup, trafficking, QA, reporting, and billing.
• Ensure accurate tracking, conversion events, pixels, attribution, and brand safety.
• Develop paid social activation plans aligned with client business goals.
• Present campaign performance, analysis, and insights to clients and stakeholders.
• Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams.

Required qualifications

• Three to five years of experience in paid social activation, performance marketing, digital media, or a related discipline.
• Hands-on experience planning, launching, optimizing, and reporting on paid social campaigns.
• Experience working with commerce, retail, e-commerce, direct-response, or growth-focused clients.
• Experience with paid social platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X.
• Strong understanding of campaign structure, audience strategy, creative testing, bidding, budget allocation, forecasting, optimization, reporting, troubleshooting, and billing.
• Knowledge of pixels, conversion tracking, attribution, brand safety, fraud prevention, and data-quality standards.
• Experience analyzing campaign data using tools such as Google Analytics, Looker Studio, Tableau, Skai, or similar platforms.
• Strong analytical and problem-solving skills.
• Excellent client communication and presentation skills.
• Ability to manage multiple campaigns, platforms, priorities, and deadlines.
• Ability to mentor junior team members.
• Collaborative approach for working across internal teams.

Nice to have

• Bachelor’s degree in marketing, advertising, business, or a related field
• SQL experience

About the company

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. It is a leading data-driven and technology-enabled digital media and marketing services firm.