Global Ad Operations Manager

The role

The Global Ad Ops Manager manages end-to-end execution and monitoring of multi-channel media campaigns. They drive client outcomes through strategic design, implementation, and execution of digital campaigns across various platforms.

What you will do

• Manage end-to-end execution and monitor multi-channel media campaigns on various platforms.
• Conduct quality assurance checks for ad creative, tracking tags, landing pages, and campaign settings.
• Ensure campaigns launch on time and pixels and creative assets are implemented correctly.
• Implement tracking mechanisms and generate performance reports.
• Act as a technical ad ops expert in various DSPs, tools, and tactics.
• Develop ad ops plans aligned with client business goals and customer journeys.
• Present campaign analysis and insights to clients.
• Translate media objectives into Ad Ops recommendations across ad formats.
• Collaborate with Channel Media Managers to optimize media holistically.
• Work with Strategy/Planning to manage campaign set-up and measurement.

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years experience in digital advertising operations, campaign management, or ad operations roles within an agency or digital marketing environment.
• Strong knowledge of ad platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic platforms.
• Proficiency in ad trafficking, ad tagging, campaign setup, and troubleshooting.
• Familiarity with ad serving platforms, ad verification tools, and third-party ad servers.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills.
• Detail-oriented with strong organizational and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Problem-solving skills to resolve technical issues efficiently.

Nice to have

• Familiarity with HTML, JavaScript, and tracking pixels

Before you apply

• Only accepting candidates outside of the US
• Priority for those who live in Brazil, Colombia, Mexico, and Peru

About the company

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. It is a leading data-driven and technology-enabled digital media and marketing services firm.